Why I'm Finally Launching Supplement Stacks (Black Friday Plan)

Why I'm Finally Launching Supplement Stacks

And a lot of guys have been asking why I don't offer bundles. The answer has nothing to do with pricing strategy and everything to do with how many products were actually on the shelf. You cannot build a stack out of three things.

The reality and the reason why I haven't offered the bundles is because I didn't feel that my offering was big enough in order to substantiate different stacks and different bundles and mix and match things.

A bundle only means something when the products inside it do different jobs that happen to point at the same outcome. If you sell four supplements and two of them overlap, a bundle is just a discount with extra steps, and I did not want to sell that.

That changes before Black Friday, because several new products are coming out at once. We've got a methylated B complex, we've got CoQ10, NMN, NAC, we've got the quench hydration drink.

Look at what those actually do together and the logic of a stack becomes obvious.

The methylated B complex covers something called methylation, which is the process your body uses to tag and move molecules around, including the ones involved in clearing out used hormones and building neurotransmitters. A sizable chunk of men carry a version of the MTHFR gene that makes converting standard folic acid into its usable form slower, which is why the methylated form exists in the first place.

CoQ10 sits inside the mitochondria, the parts of your cells that make energy, and it is one of the carriers that shuttles electrons down the chain that ends in ATP. NMN feeds into NAD, which is the molecule those same mitochondria burn through constantly and produce less of with age.

NAC is the rate-limiting piece of glutathione, your body's main internal antioxidant, and glutathione is what gets consumed when your liver processes alcohol, medications, and metabolic waste.

Hydration is the one everybody skips. Every single one of those pathways runs in water, and electrolyte status drives how much of that water actually gets inside the cell instead of sitting in your bloodstream on its way out.

So you have raw material, energy production, cleanup, and the fluid environment all of it happens in. That is a stack. Four products that each do a separate job inside one system.

So for Black Friday, our big sale that we're doing is going to be giving you guys the ability to buy our stack at a discounted price. So rather than buying the supplements individually, we'll give you a discount if you buy all five or all however many.

And then depending upon how your guys' response to that is, it's gonna determine whether or not we continue with that bundling or stacking option.

I am saying that plainly because it is true. I do not know yet whether most guys want to buy by product or buy by goal, and the only honest way to find out is to put both in front of people and watch what they pick.

If the response is there, the whole site reorganizes around it. Instead of buying individual supplements from our website, you can go to a page that has the whole stack that you need to accomplish a specific goal or optimize a specific thing.

So that's gonna be kind of the long-term play when it comes to the way that we structure our product offering.

Here is what I would do in the meantime, whether or not you buy anything from me. Stop shopping by ingredient and start shopping by pathway. Write down the one thing you are actually trying to fix, then ask what has to happen in your body for that to change, and buy the two or three things that sit at different points along that chain.

There is a lot more of this inside the free community, and it is genuinely free, so if you want somewhere to ask the follow-up question the men's group is here: https://www.skool.com/jh-iron-forge-brotherhood/about